Blockchain can and will have an effect on digital marketing in a very positive way and it’s important that you know how this might impact you and your brand.

A Reduction in Advertising Fraud

Advertising is everywhere, and we might have become immune to it to a degree, but not all advertising is genuine. Fraudulent advertising actually comes at a high cost – $16.4 billion was the estimated cost to businesses last year and it was expected to keep growing. Until Blockchain.

Because Blockchain is decentralised it can audit ads, making it easier to validate ad impressions and because it saves each event, the fraud source could be identified more easily. As well as identifying the source of any fraudulent ad which is already in place it could also help to stop fraudulent ad activity in real time. This will lead to advertising costing companies far less money.

A Security and Privacy Boost

Blockchain is one of the most secure technologies around. Every single transaction performed using it is time stamped and encrypted and is verified through the involvement of multiple users. This means that no single user can manipulate any of the data without it being approved by others within that particular block, making it as close to impossible for any individual user to use any data for nefarious purposes.

Internet users are becoming more and more concerned about their privacy. Data harvesting has been a hot topic for several months and it has led to a lot of people having a mistrust of search engines and social media sites. Blockchain gives users more control over their data. They would in fact be in total control over what they shared and who it was shared with. This is an absolutely massive plus for using Blockchain technology in that they’ve created a more or less unhackable and 100% secure way of doing things. Customers and digital marketers alike both win in this situation.

More Accurate Tracking and Better Analytics

Not having access to data you need at any given moment can be something of a pain, but Blockchain eliminates this problem. It will give you multiple data points so that you know when ads have reached your customers and it can give you the figures you need relating to trends, patterns, reach, etc. The information is stored in blocks and can be used to monitor progress on all social media platforms or through any channel of your choosing.

Tracking segmented audiences would be easier as it is possible when using Blockchain to track people using a certain page or even a certain piece of content within a page.

As mentioned in the previous paragraph, tracking becomes easier. This means that Blockchain will give you the most accurate figures you can get relating to page views, hits, likes, etc. All figures can be produced in real time which is a huge help, rather than having to wait until the end of the day or even week in some cases.

No Third Parties

There are a number of situations, particularly in digital advertising, where it is necessary to use a third party. This increases cost for your business or brand, costs you could do without. With Blockchain, due to its trustworthiness, it will be possible for companies to deal directly with each other and eliminate the need for any middlemen. The amount of money this could save is an impressive amount, as well as improving the working relationships between parties.

While it seems that using Blockchain can only be a positive thing for both consumers and marketers it is yet to catch on. Not surprisingly, because as you will know, if you save money then somebody else loses money. In this instance, companies like Google would take a significant hit to their profits and they won’t take the introduction of Blockchain lying down. It was a while before Bitcoin was accepted, due to its decentralised nature, and the thought is that Blockchain will meet some similar resistance initially.

Even though it is unknown when Blockchain will begin to be used – because with the amount of positive impact, how could it not be? – but that doesn’t mean you can’t get ready for it. Be prepared for when it happens and be ahead of the rest when it comes to a new and more effective way of business and digital marketing.

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Social marketing and social media outreach programs are the best ways to establish new relationships, engage more with the target audience and get your content more publicity. This guide is meant to help you figure out some of the best social marketing tips and offer some insight on how best to execute them in order for your business to reap more out of it.

1.Encourage Customer Feedback

Customer engagement has always been an outstanding portrayal of goodwill. To receive more customer feedback, you need to give them a viable reason to get involved in whatever you are doing. So long as the incentives are simple and straightforward, customers will always be able to offer valuable inputs that may turn out to be very fitting for your business. For instance, include motivators such as promotions and discounts gets everyone talking about what you are offering. You will also need to build and establish future incentives that are centered around previous success as well customer feedback.

2.Leave an Excellent First Impression

In the digital space especially in social media platforms, competition is very stiff thus leaving very narrow windows of opportunity which when utilized appropriately holds promising results for outreach optimization. To get by with this narrow window of opportunity you will need to leave a kick-ass first impressions by ensuring that your page is clear, consistent and as useful as possible to the whoever views it. Furthermore, the content needs to be comprehensive enough to create emotional bridges with the customers but still ooze of the much needed logical value.

3. Build a Network

Initiating genuine relationships should be an activity that businesses partake in as soon as they set up a social media presence and not just when they need to drive a marketing campaign. Building relationships can be done in either of a number of ways, all of which have been quite effective in the past. For instance, creating groups on LinkedIn and Facebook are great ways of getting started. Next, you can automate your Twitter Direct Message with an invitation to the group you created. People from within your personal network and ones with proper connections should probably be the first ones you invite – they not only set form a great foundation for your network but they are also more likely to share the invitation links.

4. Network with Influencers

Social media influencers are an invaluable resource. To get started you can simply share their content on a regular basis and try to gain an actual interest in the content they post – the latter is very important. Engaging with them allows you to extend the outreach of your brand by turning your brand’s social media followers into friends. Contrary to popular practices, social media influencers should not be considered as mere marketing tools but guides to your own marketing campaigns since the latter has a longer-lasting and more profound impact.

5. Automate Your Brand’s Social Media Strategy

There are several innovative online tools and resources that assist businesses to optimize on their social media presence. With current advancements in machine learning and artificial intelligence, people in charge of social marketing can effortlessly monitor social trends and even schedule ad campaigns and posts. Automation can also be done by outsourcing the work to freelance social media specialists with experience in similar areas.

6. Maximize on the Platforms Your Target Market Use Most

It is imperative that you have an awareness of the platforms that get most traction for content creators in your space and the type of content that is posted and shared most. This will also help you in determining on which type of content fairs best in the various platforms you will explore. Furthermore, it goes a long way in helping you understand the sharing habits of your space.

The post Social Marketing Tips to Boost Outreach first appeared on MediaHype.